
Datacard Group Confidential Page 6 of 24
April 2007
PRODUCT POSITIONING – DATACARD
®
PRINTERS
Datacard Group now offers four uniquely different products within the SP Plus Series printer
family in addition to the RP90 Plus card printer. As we continue to expand the Datacard printer
offering, it is very important to make sure each product is positioned appropriately. The following
lists the proper positioning for each SP Plus Series and RP90 Plus printers.
Feature
SP25 Plus
Printer
SP35 Plus
Printer
SP55 Plus
Printer
SP75 Plus
Printer
RP90 Plus
Printer
Positioning
Affordable
and Flexible
Easy and
Convenient
Fast and
Versatile
Secure and
Durable
Advanced
Imaging
Print Speed (color/monochrome)
Manual feed
Up to
160/750 cph
Up to
190/1000 cph
Up to
175 cph
Up to
100 cph
Printing Options
Rewritable Card Printing
Full Color/Monochrome Printing
Retransfer Printing
Manual Card Feed
Automatic Card Feed
Simplex
Duplex
Quality Offset-Like Printing
Technology Card Printing
Encoding Options
Magnetic Stripe
Smart Card Options
Proximity Card Options
Card Durability Options
T-Panel
(In-line within ribbon)
One-Sided Lamination
(Clear Topcoat or Clear Datacard
®
DuraGard
®
Laminate)
Two-Sided Lamination
(Clear Topcoat and/or Datacard
®
DuraGard
®
Laminate)
*
Card Security Options
One-Sided Lamination
(Custom Topcoat or DuraGard
®
Custom Security Laminate)
One- or Two-Sided Lamination
(Custom Topcoat and/or
DuraGard
®
Custom Security
Laminate)
Ultraviolet fluorescent printing
Datacard® Certified Supplies
Intelligent Supplies Technology™
Advanced Imaging Technology™
* T-panel protection provided by separate InTM ribbon
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