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26 Elements of Card Design

Backgrounds

Usethefollowingsuggestionstohelpyouselectabackgroundforaprofessional‐

lookingcard.Forbestresults,makesurethebackgrounddesigndoesnot

emphasizethelocationofcardfeatures,suchasembeddedelectronics.

• Considerusingawhitebackgroundforthecardtoachieveconsistent

professionalresults.

• Considerusingsmallerblocksofcolor,patternedareas,orgradientsto

highlightprintedcardfeaturessuchasaname,photo,orlogo.

• Avoidusingasolid‐colorbackgroundorhalftoneoveralargeareaofthecard.

Itcanshowflawsonthecard(suchasanunevensurface)orthelocationof

cardfeatures(suchasasmartcardchip).

• Avoidhalftones,especiallygray,whichcanhighlightthelocationofcard

featuresandflaws.

Image Placement

Usethefollowingsuggestionstohelpyoulocate

importantimages,suchasaphoto, logo,orbarcode.

Whenplacingimages,avoidunevenareasandareas

ofhighwear,whichcanresultininconsistentprint

quality.

• Donotplaceanimportantimageonthefrontof

thecardinthesameareaasamagneticstripeor

othermachine‐readablefeature.Frequentuseofacar dinareadercanwear

awaytheimageontheoppositesideofthecard.

• Donotplaceanimportantimagedirectlyontheothersideofasignature

panel.Residuefromthepanelcancauseprintingproblemsonanadjacent

card.Placetheimageabove,below,ortothesideofthepanel.

• Donotplaceanimportantimagedirectlyontheothersideofasmartcard

chip.Thecardmightnotbeasflatinthatarea,andprintingvoidscanoccur.

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DataCard SD Series Spezifikationen Seite 34