Datacard Group Confidential Page 5 of 24
April 2007
KEY SELLING POINTS
What sets the SP55 Plus card printer apart from all other printers in the market?
The SP55 Plus card printer has the power and capabilities of a professional-grade card printer
with the compact simplicity of a desktop printer. The result is a card printer like no other –
advanced enough for complex security programs, simple and affordable enough for businesses
launching their first card program. The following features and benefits clearly establish the SP55
Plus card printer as an innovative trendsetter within the global market:
Feature Distribution Benefit End-User Benefit
Small Footprint Less storage space
Lower shipping costs
Less desk space required
Easily moved
Lightweight Portable for demos
Lower shipping costs
In some cases, lower customs fees
Portable
Easy to unpack and install
Input and output hoppers in front Strong and unique selling feature
Exclusive Datacard design
Convenience for the operator
Better accessibility to cards
Less desk space required
Field upgradeable for magnetic stripe
and/or smart card
Potential for follow-up/upgrade sales
calls
Allows ability to stock printers
Allows for faster delivery time
Fast delivery once order is placed
Flexibility to upgrade the printer in
the future
Ethernet on board Allows you to hook printer directly to a
network connection
Network Connectivity
No need for dedicated PC
No additional hardware required
(i.e. Troy Box)
OpenCard Compatibility Compatibility with UltraGrafix
®
285
system applications
Direct networking
Proprietary Ribbons
- Auto Ribbon ID
- Supply usage monitor
- Ribbon Saver
Helps build supplies business
Lock in customer relationships
Optimizes print quality
Minimizes technical support
requirements for ribbon compatibility
issues
Provides high quality images
Automatically sets ribbon type
Reduces ribbon waste
Automatically adjusts printer
settings for optimum printer quality
Notifies when ribbon is low
Significantly increases ribbon yield
in monochrome applications
High Yield Ribbons Fewer ribbons required in stock
Lower inventory cost
Supplies are changed and
reordered less frequently with less
user interaction required
Supplies available in kits instead of
individually
Fewer supplies SKUs required
Pulls through additional commodity level
supplies revenue
All in one kit provides increased
productivity and convenient printer
maintenance
Cleaning Supplies Fewer cleaning supplies provide greater
flexibility
Cleaning supplies available in ribbon kit
– fewer supplies SKUs
Easy to understand cleaning
instructions increase productivity
and reduce printer downtime
Thermal Printheads Original printhead warranty is 24 months
Replacement printhead warranty is 90
days or the duration of original printer
warranty
Operator replaceable printheads
minimize printer downtime
Minimize maintenance costs
Printer Driver Translated into
Spanish, Japanese, Simplified
Chinese, German and French
Less training and reduced service costs Convenient usability
Innovative InfoCentral help
Reduced training time and calls for help Quick and easy access to help
screens
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